America’s Leading Etiquette Training Institute
Available for Pre Order TODAY! Launch Date: November 18, 2025
Certification
Get the training and the tools needed that will help you launch your own etiquette consulting business
Corporate Training
Increase your team’s level of professionalism and establish superior standards of conduct
Courses & Classes
Develop sharp social skills to help you or your student feel confident and accomplished
Books & Resources
Discover etiquette books and resources for everyday life or teaching.
We Offer 2 Distinct Etiquette Certification Programs
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$1,750
ETIQUETTE CERTIFICATION & LICENSING
Enter the realm of proven success, much like owning a renowned franchise. Certification and Licensing with us provides an established path to etiquette mastery.
**Features**
- "Business-in-a-Box" operation, putting you on the fast track to business success.
- A personalized website and hosting to launch your consulting venture.
- Ongoing support, business systems, and a suite of resources for your journey.
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$250
SPECIALIZED ETIQUETTE CERTIFICATION
Forge your own unique path, just like opening your own restaurant. Specialized Certification offers flexibility and independence.
**Features**
- A choice of six certification courses catering to diverse interests and audiences.
- Tailor your etiquette journey to your goals.
- Embrace the freedom to create, innovate, and stand out as an etiquette consultant.
The Swann School of Protocol was founded by Elaine Swann, America’s Leading Lifestyle and Etiquette Expert. It is a nationwide etiquette training institute and the first Black and female-owned etiquette licensing program, with over 30 independently operated Swann Schools across the United States.
Elaine’s expertise has been featured on the TODAY Show, CNN, Access Hollywood, and Kevin Hart’s “What the Fit.” Her etiquette advice has appeared in The Wall Street Journal, The New York Times, Oprah Magazine, Essence, and Real Simple.
She is the author of four etiquette books, with her signature book on modern etiquette set to release in October 2025. Elaine has provided corporate training for companies such as Merrill, Cisco, and Bank of America, and has spoken at top universities including Stanford and Wharton.
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