9th Annual

Swann-Con 2026

When: Thursday, January 15 - Saturday, January 17, 2026

Where: Courtyard Marriott
3501 Seagate Way, Oceanside, CA 92056

Nearest Airport: San Diego, CA

Swann-Con is a premier 3-day gathering for etiquette professionals. The conference offers workshops and panels tailored to deepen their expertise in the etiquette field and equip them with tools to grow their consulting businesses.

The conference culminates with a grand Gala on the final evening. It features an awards ceremony that celebrates the achievements of over 30 Swann School owners who independently operate in multiple US cities nationwide.

Open to the public, the Gala welcomes members and leaders from the surrounding communities to join in honoring these accomplishments and fostering connections in an elegant and inspiring setting.

Conference Information

Here’s what you will experience at Swann-Con

  • Conference Swag Bag and Promotional Materials

  • Breakfast and Lunch each day

  • Thursday Registration and “Swann After Dark”. Enjoy your “Grab & Go” appetizers in our private lounge or take them back to your room.

  • Friday Tea Party (Wear your hats and fascinators)

  • Friday Pajama Party Mixer (Stop by the Swann HQ suite for hot cocoa and sweets)

  • Friday & Saturday Workshops and Panels

  • Saturday Gala and Awards Banquet

Gala Information

Here’s what you will experience at the Gala

  • Networking with Business Professionals: Mingle with local leaders and professionals in a welcoming and elegant setting.

  • Delicious 3-Course Meal: Enjoy a tasty and satisfying meal, complete with dessert, in a warm, inviting atmosphere.

  • Awards Ceremony: Join us in recognizing the hard work and achievements of our Swann School owners and community leaders.

Conference Schedule

Thursday, January 15, 2026

4:00 - 6:00 Registration & Swann After Dark

Friday, January 16, 2026

9:00 - 10:00 Breakfast & Registration

10:00 - 1:00 Workshops & Panel Discussions

2:00 - 3:30 Tea Party

4:00 Dinner on your own

8:00 to 10:00 Pajama Party (In Swann HQ Hotel Suite)

Saturday, January 17, 2026

9:00 - 10:00 Breakfast

10:00 - 2:00 Workshops and Lunch

6:00 - 9:00 Gala & Awards Ceremony

Registration & Attendance Options

Standard Registration - $150

  • Attendance to all workshop sessions on Friday and Saturday

  • Swann After Dark welcome reception on Thursday

  • Tea Party on Friday afternoon

  • Pajama Party on Friday evening

  • Gala on Saturday

  • Swag Bag with great gifts and goodies

VIP Registration - $180

  • Attendance to all workshop sessions on Friday and Saturday

  • Swann After Dark welcome reception on Thursday

  • Tea Party on Friday afternoon

  • Pajama Party on Friday evening

  • Gala on Saturday

  • VIP Swag Bag with premium gifts

  • VIP Welcome reception on Thursday evening

  • VIP seating at all events

  • VIP Reception Saturday evening at the gala

  • VIP seating at the gala

BE PART OF THE ELITE FIRST FIVE!

The first 5 people to registerfor the 2026 conference will enjoy an exclusive, chauffeured meet and greet with Elaine Swann at an off-site location.

BOOK YOUR STAY AT OUR HOST HOTEL

Courtyard Marriott San Diego Oceanside
3501 Seagate Way, Oceanside, CA 92056

Check back later for our discounted hotel rate and link to make you room reservation