#SwannCon2023 - Keasha Lee: How to Uncover Your IT Factor for a Magnetic Personal Brand

When you’re the face of your business, it’s important to be intentional with your energy, presentation, messaging, and presence - these qualities are essential for a Striking personal brand.

If you’ve recently evolved and want to enhance your branding, I would recommend ONE THING to focus on first…uncovering your IT Factor.

Your IT Factor is that special thing that only you can do in the way that you do it. Once you understand how to use it in an intentional way, it will serve as your ticket to more appeal, confidence, magnetism and radiance.